NEW OUTREACH FOR INDEPENDENT MEDIA MAKERS

WHO WE ARE

Policy in Focus founder Michael Bracy brings 25+ years of expertise in media, advocacy, and policy. 


Policy in Focus is rooted in 25+ years of expertise in advocacy, strategic communications, coalition building, and artist support. Cofounders Michael Bracy and Tracy Tucker have represented and advised arts organizations, municipalities, public agencies, and non-profits in Washington, DC since 1998. Michael has been a leader in cultural and media policy as cofounder of the Future of Music Coalition and Music Policy Forum and lead consultant for the 2017 State of the Field: A Report from the Documentary Sustainability Summit, a collaboration between the National Endowment for the Arts and the International Documentary Association. In partnership with strategic communications and marketing expert Claire Krawsczyn, Policy in Focus merges these areas of expertise to support film teams with outreach and engagement strategies that are in service to filmmakers and lead to meaningful social impact and policy engagement. Acclaimed projects include Inventing Tomorrow, Cooked: Survival by ZIP Code, Moonlight Sonata: Deafness in Three Movements, and Food and Country.

“Every design begins with listening — to people, to context, to what’s not yet visible.”

Reingold's 200+ professionals provide a comprehensive suite of services including research, strategy, storytelling, technology, PR, marketing, and analytics, all rooted in understanding client needs and mission-focused causes. Our success spans large campaigns like the 2020 Census and mental health awareness initiatives to niche programs like NBA player development. While we bring mega-marketing firm expertise, we build every effort around authentic relationships true to our small firm beginnings.

ACCLAIMED PROJECTS

Work That Advances Impact

Policy in Focus has supported acclaimed projects including Inventing Tomorrow, Cooked: Survival by ZIP Code, Moonlight Sonata: Deafness in Three Movements, and 
Food and Country.

SERVICES

New Outreachfor Independent Media Makers

Each service builds clarity into a different layer of expression.

01/
Full-Service Campaign Planning and Implementation

We’ll design an outreach and engagement strategy, set an implementation plan, execute the campaign, and report on the results. These engagements typically run between 9 – 15 months and are built to amplify other resources and relationships.

Logo Design
Color Systems
Layout Principles
Typography
Design Guidelines
02/
Campaign Design and Advisory

Our team will support creators with goal setting and map out resource allocations and implementation. We guide creative teams through our proprietary processes to shape outreach strategies that can be executed by the creative team itself or other resources. This is typically a 2 – 3 month engagement.

Narrative Design
Tonality
Messaging
Art Direction
Visual Concepting
03/
DC-Based Policy and Advocacy Impact

Our team has deep roots in Washington, DC and a legacy of effective engagement with governmental and cause-based communities. For projects that are in development or are in the midst of an outreach campaign, we can craft activations with policymakers and advocacy organizations, including local screenings, Capitol Hill days, and facilitated discussions and meetings.  

UX Stratgey
UI Design
Webdesign
Responive Layouts
Interactive Prototyping

CONTACT US

Send Policy in Focus your information to learn more about how we can support your mission.

To reach out to us directly, you can email Michael at mbracy@btbv.com or call
202-329-6071.

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